Burlesque Business Coaching

Stop struggling alone and get expert help

Are you an established burlesque performer, producer or creative who loves what you do but struggles to make good, consistent profit, or get enough bookings?

Do you feel like you’re constantly hustling and banging your head against a wall to get yourself noticed and profitable, and wish someone could just tell you what you need to do to make it work?

1-1 Coaching and Consulting can change the game!

Teaching Tension?

Do you have a passion and talent for teaching, but you’re stuck giving free sessions, or charging by the hour and keeping it cheap, because ‘there’s no money in burlesque‘ and you don’t want to price yourself out?

Do you feel awkward and icky about trying to sell to people, afraid of coming across as aggressive or desperate?

Branding Blues?

Do you feel lost and invisible, competing for attention against thousands of other performers?

Are you active on social media, but feel unsure about what, how and where you should be posting?

Are you struggling to build a following and keep them engaged and interested?

Business Breakdown?

Do you experience dips in confidence and self belief, and find it hard to stand out?

Are you overwhelmed by your workload, and anxious about your finances?

Are you stuck in the middle of the bill and can’t seem to make the jump to headliner?

Wouldn't it be great if...

You could wake up every day feeling confident and excited about what you have to offer?

You could go to sleep each night knowing everything is under control, organised and easy to manage?

You were crystal clear on your target producer, fan or student, and how to attract them?

You had a professional, distinctive brand that makes you stand out from the crowd?

You had the tools and know how to market yourself as an international burlesque professional with clients all over the world?

You had a proven sales strategy in place which has prospective students and customers queuing up to work with you and buy from you?

Selling and promoting yourself felt natural, relaxed and even fun?!

You could charge what your knowledge and experience is really worth with total confidence and success?

If you work with me, it can all become a reality - and much faster than you think!

But wait... Who am I?

My name is Holli Mae Johnson. I’ve been actively involved in the burlesque scene for the past 14 years.

  • I am the editor-in-chief of pioneering burlesque publication 21st Century Burlesque Magazine, which has informed and entertained over 2 million readers, and is famed for its Burlesque TOP 50 poll.
  • I have documented the burlesque industry across the globe, and was invited as a guest to the legendary Moulin Rouge, Paris in 2015.
  • I have been a professional digital marketer and web developer for the past 13 years, and I specialise in helping performers and creatives to market themselves, build brands, and make money.
  • I am a highly qualified educator (BA Hons, PGCE, QTS)
  • I have a wealth of digital marketing and content creation skills, and I’ve trained high profile international clients to build followings and market themselves online

“Holli Mae is one of the most active movers-and-shakers of the global burlesque community. She is a true burlesq-pert.”

Catherine D’Lish (Two Time Miss Exotic World Queen. Costumier for Dita Von Teese)

Working with me


Regular live calls where you can ask all and any questions, receive expert feedback and advice, create strategies, talk through concerns and challenges, and make progress on the goals we set.

24/7 Email/Text Access

Contact me any time between sessions to ask questions, request feedback, seek emergency advice, share wins, and share cat videos, obvs!

technical services

Need your website built or updated? Consider it done! Need a marketing funnel set up? You got it! Stuck on writing your copy? I’ll help you nail it!  When you work with me, you get a web developer, digital marketer and copywriter too.


You get free access to my online courses, and a range of workbooks, video tutorials, templates and other resources to help you get it done and learn new skills.

How much does working with me 1-1 cost?

When we arrange a call to discuss your needs and challenges, I offer you a package based on how long we need to work together to achieve your goals. I’m fully transparent about my fees, and you can get an idea of current investment below.

Investment Guidelines (April 2019)

A 6 session package is currently 900 GBP / 1200 USD

A 90 day, 10 session coaching intensive is currently 1500 GBP / 2000 USD

A 4 hour intensive is currently 500 GBP / 650 USD  and a 6 hour intensive is currently 700 GBP / 900 USD

Payment plans are available.

Sound good? Take action right now and click the button below to book a free discovery call with me to discuss the program and ask any questions.

But just before you do, I need to make something clear.

I offer my expertise to burlesque performers for special, reduced rates. I want to make this program affordable for people who are really serious about learning these skills.

But I do speak to everyone who is interested before I offer them the program, because I have to know you are serious and will put in the work required, and that we are going to get on. It is a waste of both our time if we struggle through a program disconnected and unwilling to make it work.


This course is for you if

You are already established as a professional burlesque performer or non-performing professional, with skills and experience to offer

You are serious about taking your burlesque work to the next level and doing what it takes to blow up your profits

You are willing to accept critique and tough love, be candid and open, and complete all areas of the program

You have some starting funds available to invest in the necessary technology and promotion

You can afford this training or have access to the funds to invest in this training without placing yourself in financial difficulty


You are not ready for this level of training if

You are new to burlesque and at the beginning of your educational journey

Burlesque and performing is still a hobby you love, rather than a paying profession

You are not willing to accept critique, complete all areas of the program and put in the work required to get yourself up and running