Burlesque Branding Booster



Attention burlesque performers struggling to stand out, build a fanbase and get booked!

In 6 weeks you can:

  • Become a distinctive, professional performer that stands out and demands attention
  • Make yourself irresistible to producers, and know how to contact them!
  • Learn the most effective content types to post on Instagram and Facebook
  • Learn the 5 things your website must have to secure bookings
  • Learn the biggest social media mistakes most performers make
  • Build an engaged following ready to buy tickets, snap up your merch, take your classes or book you for their shows



Hi gorgeous – I’m Holli Mae Johnson. With fourteen years experience of the global burlesque scene and twelve years of digital marketing expertise under my belt, I’m passionate about helping burlesque performers to stand out and sell out!

I’m also the editor of 21st Century Burlesque Magazine, a pioneering burlesque publication with 2 million readers, marking its 12th anniversary in 2019.


  • I’ve been heavily involved and connected in the burlesque scene for fourteen years
  • I am a highly qualified educator (BA Hons, PGCE, QTS)
  • I have a wealth of digital marketing and content creation skills, and I’ve trained high profile international clients to build followings and market themselves online
  • I offer premium coaching packages for ambitious, go-getting female performers, breaking down limiting beliefs, smashing life goals and building unshakeable confidence.


“Holli Mae is one of the most active movers and-shakers of the global burlesque community. She is a true burlesq-pert.”  Catherine D’Lish (Two Time Miss Exotic World Queen. Costumier for Dita Von Teese)


Class Curriculum

*Updates and additions are being made over time

  • Here’s how this course works…
  • FAQ and Rules


Week 1: Introduction and Branding Refresher
  • What is Branding, and Why is it Important?
  • TASK: 12 Month Review
  • TASK: Brand Analysis


Week 2: Brand Discovery
  • Week 2 Introduction & Talk Through
  • TASK 1: Brand Feedback
  • TASK 2: Your Purpose & Your Person
  • TASK 3: Brand Archetypes
  • TASK 4: Personality Tests
  • TASK 5: Brand Breakdown


Week 3: Brand Clarity
  • Introduction
  • TASK: The Interview
  • TASK: Lookalikes Analysis


Week 4: Applying Your Brand – PART 1
  • TASK: Brand Recap
  • TASK: Brand Cleanup


Week 4: Applying Your Brand – PART 2
  • TASK: Content and Schedule


Week 5: Website and Communication
  • Websites and Mailing Lists
  • Contacting Producers and Venues
  • Your Brand Boosting Biography


Week 6: Final Thoughts, Inspiration and Resources
  • CASE STUDY: Visual Editing
  • Pre-Post Checklist
  • Ask Holli: Tricky Brand Key Breakdowns!
  • Ask Holli: What if I Do Different Things?
  • LIVE TRAINING: Social Media Censorship, Policy Changes, and How to Combat It





“Holli is an absolutely inspiring individual. I have never met someone with so much knowledge of the burlesque industry and marketing. She has amalgamated this knowledge together to create a potion of showbusiness wonderment that is easily transferable to your own brand. Thank you so much for all you have done for me!”

 Trixie Blue – Burlesque Performer and Instructor



“Not only did the course help me on how to use Instagram better, it also helped me to think differently on how to promote myself, and what direction I want to take my image. The workbooks were great! Got me to think about things that I wouldn’t have thought of.

I realised that my goals really aren’t that far fetched and that they are attainable, and I don’t think I would have come to that conclusion without this course. Getting to know the other ladies was fun, so another plus to taking this workshop was being able to connect/network. Would I recommend this course to others? YES!”

Kim Bustible – Burlesque Performer



Frequently Asked Questions

When does the course start and finish?
You have lifetime access and can take things at your own pace. There is a Facebook support group where you can share your progress and ask questions.


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.


Who is this class for?
This class is equally suitable for new performers who want to stand out, build a fan following and get bookings, and more seasoned performers who are struggling to increase their visibility and influence.


Do I get direct access and 1-1 attention from you?
You can submit questions to me at any time in the course Facebook group, which I personally run and monitor.




“I really enjoyed the course! I’m applying the things I’ve learned to my business in my muggle life too. I finally understand what social media and branding is about. It’s been a huge confidence boost for me too and like a switch has been flicked on. Such a revelation! And it’s changing how I’m feeling about performing too. I’m not afraid to be bad ass anymore and have something to say.

The branding course was well structured, you were always there to answer questions and I love the workbooks. Your course made me look at my performer self differently and set me on a good path to accomplish my dreams.

Thanks Holli for all your help!”

Luli Blue – Burlesque Performer




“It has been a delight working with Holli Mae. She has offered valuable perspectives, as well as fresh, innovative ideas to bring my business to the next level. I’ve really value her support and am grateful to have Holli in my corner!”

Ophelia Flame – Burlesque Veteran and Expert Instructor




You have three payment options to join this course:

1 x $197 / £157 (Course, paid in full)

2 x $99 / £79 (First instalment now, second at the start of Week 4)

1 x $320 / £255 (Course, plus a private 1-1 coaching session with Holli Mae to create a tailored strategy and receive additional support)



I am committed and coachableI am ready to work hard to achieve my goalsI have the required funds to invest in this program